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Terms of Service

Effective Date: March 11, 2026 · Last Updated: May 1, 2026

These Terms of Service ("Terms") govern your access to and use of the website, forms, communications, and services provided by AW Capital Group LLC d/b/a Hormone Scale ("HormoneScale," "we," "us," or "our").

By using our website, submitting a form, scheduling a call, or communicating with us, you agree to these Terms.

1. Services

HormoneScale is a marketing agency and social media management company serving clinics. We provide services such as lead generation, paid advertising support, content and social media management, appointment funnel support, and related marketing services.

HormoneScale does not provide medical care, medical advice, diagnosis, treatment, or patient services.

2. Eligibility

By using this service, you represent and warrant that you are at least 18 years of age. If you are under 18 years old, you may not use or access our services or opt into our messaging program.

By using our website or services, you also represent and warrant that:

  • you have the authority to act on behalf of yourself or your business, if applicable; and
  • the information you provide is accurate, current, and complete.

3. No Medical Advice

All content on this website is provided for general business and informational purposes only. Nothing on this website should be interpreted as medical advice, healthcare guidance, diagnosis, treatment information, or professional healthcare recommendations.

Any medical, wellness, hormone, peptide, TRT, HRT, or clinic-related services referenced on this site are offered by third-party businesses or clients, not by HormoneScale.

4. Use of the Website

You agree not to:

  • use the website for any unlawful, fraudulent, or misleading purpose;
  • submit false, inaccurate, or deceptive information;
  • interfere with or disrupt the operation, security, or performance of the website;
  • attempt to gain unauthorized access to any system, account, or data;
  • scrape, copy, reproduce, modify, republish, or distribute website content without prior written permission, except as necessary for ordinary personal or internal business use.

We reserve the right to suspend, restrict, or terminate your access to the website at any time if we believe you violated these Terms or applicable law.

5. SMS Messaging Program — Communications Consent

By submitting your contact information through our website, forms, calendars, advertisements, or other communication channels, and by checking the applicable consent checkbox(es) on our booking form, you consent to receive communications from HormoneScale by phone, email, and text message regarding your inquiry, our services, scheduling, support, follow-up, and — where you have provided separate marketing consent — marketing and promotional communications.

5.1 Program description

The HormoneScale SMS messaging program is designed to ensure optimal customer support and to respond to service-related inquiries. The program includes:

  • Service updates and direct responses to inquiries
  • Appointment confirmations and reminders
  • Marketing promotions and special offers (only if you provide separate marketing consent)

5.2 Frequency, rates, and liability

  • Message frequency varies based on your interactions with our service. Frequency typically averages 3 to 5 messages per month.
  • Message and data rates may apply.
  • Carriers are not liable for delayed or undelivered messages.

5.3 Opt-out (STOP)

You can cancel the SMS service at any time. Just text 'STOP' to +1 402-507-8178. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed.

5.4 Help (HELP)

If you are experiencing issues with the messaging program, you can reply with the keyword HELP for more assistance, or contact us at team@hormonescale.com.

5.5 Consent and use

  • Consent to receive text messages is not a condition of purchase.
  • Mobile information (including phone numbers and SMS opt-in consent) will not be shared with third parties or affiliates for marketing or promotional purposes.
  • You are responsible for providing an accurate mobile number and updating it if it changes.

6. Privacy Policy

Your use of the messaging program and our website is also governed by our Privacy Policy. View it here: https://gohormonescale.com/privacy-policy/.

The Privacy Policy explains in detail how we collect, use, share, and protect personal information, including the SMS-specific protections summarized above.

7. Intellectual Property

All content on this website, including but not limited to text, graphics, logos, branding, design elements, layout, images, downloads, and other materials, is owned by or licensed to HormoneScale and is protected by applicable intellectual property and proprietary rights laws.

You may not copy, reproduce, modify, distribute, publicly display, republish, transmit, or otherwise use our content without our prior written permission.

8. Third-Party Platforms and Tools

Our website and services may integrate with or rely on third-party tools, platforms, and providers, including but not limited to advertising networks (Meta, Google), analytics providers, scheduling tools (GoHighLevel, Calendly), CRM systems, communication tools, SMS providers, hosting providers, and payment processors.

We are not responsible for the availability, security, content, policies, or actions of any third-party platform or service.

9. No Guarantee of Results

We do not guarantee any specific outcome, including but not limited to:

  • lead volume;
  • cost per lead;
  • booked appointments;
  • conversion rates;
  • revenue;
  • return on ad spend;
  • social media growth; or
  • business performance.

Any case studies, examples, projections, statements, or estimates are illustrative only and do not guarantee future results.

10. Client Responsibilities

If you engage HormoneScale for services, you agree to:

  • provide timely, accurate, and complete information;
  • cooperate with onboarding, setup, approvals, and implementation;
  • maintain lawful advertising, business, and marketing practices;
  • comply with all applicable laws, platform rules, and industry requirements;
  • review and approve materials when requested; and
  • respond to leads, appointments, and communications in a timely manner.

HormoneScale is not responsible for poor performance caused by delayed follow-up, inaccurate client information, client-side sales failures, platform restrictions, or operational issues outside our control.

11. Fees and Separate Agreements

Any paid services, pricing, billing terms, deliverables, scope of work, refund terms, timelines, or performance arrangements will be governed by a separate written agreement, proposal, order form, invoice, or service contract.

If there is a conflict between these Terms and a signed service agreement, the signed service agreement will control.

12. Disclaimer of Warranties

The website and all services are provided on an "as is" and "as available" basis.

To the fullest extent permitted by law, HormoneScale disclaims all warranties, express or implied, including but not limited to:

  • merchantability;
  • fitness for a particular purpose;
  • non-infringement;
  • accuracy;
  • reliability; and
  • uninterrupted availability.

We do not warrant that the website will be error-free, secure, or continuously available.

13. Limitation of Liability

To the fullest extent permitted by law, HormoneScale, AW Capital Group LLC, and their respective owners, officers, employees, contractors, affiliates, agents, and representatives will not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to lost profits, lost revenue, lost data, loss of goodwill, business interruption, or missed opportunities arising out of or related to:

  • your use of the website;
  • your inability to use the website;
  • communications with us;
  • third-party platforms or services; or
  • any services we provide.

To the fullest extent permitted by law, our total liability for any claim arising out of or relating to the website or services will not exceed the amount you paid to HormoneScale for the specific services giving rise to the claim during the three (3) months preceding the event giving rise to the claim, or $100, whichever is greater.

14. Indemnification

You agree to defend, indemnify, and hold harmless HormoneScale, AW Capital Group LLC, and their owners, officers, employees, contractors, affiliates, agents, and representatives from and against any claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys' fees, arising out of or related to:

  • your use or misuse of the website or services;
  • your violation of these Terms;
  • your violation of any applicable law, rule, or regulation; or
  • any information, content, or materials you submit, provide, or transmit.

15. Termination

We may suspend, restrict, or terminate access to the website or services at any time, with or without notice, if we believe you violated these Terms, applicable law, or any separate service agreement.

The sections of these Terms that by their nature should survive termination will survive termination, including but not limited to intellectual property, disclaimers, limitation of liability, indemnification, and governing law.

16. Governing Law and Venue

These Terms are governed by and construed in accordance with the laws of the State of Florida, without regard to conflict of law principles.

Any dispute arising out of or relating to these Terms, the website, or our services shall be brought exclusively in the state or federal courts located in Lee County, Florida, and you consent to the personal jurisdiction and venue of those courts.

17. Changes to These Terms

We may update or modify these Terms at any time. Any changes will be posted on this page with an updated "Last Updated" date.

Your continued use of the website or services after updated Terms are posted constitutes your acceptance of those revised Terms.

18. Contact Information

HormoneScale
AW Capital Group LLC d/b/a Hormone Scale
8417 Bamboo Rd, Fort Myers, FL 33967
Phone: +1 402-507-8178
Email: team@hormonescale.com
AW Capital Group LLC d/b/a Hormone Scale
8417 Bamboo Rd, Fort Myers, FL 33967
Phone: +1 402-507-8178 · Email: team@hormonescale.com
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