HormoneScale
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Privacy Policy

Effective Date: March 11, 2026 · Last Updated: May 1, 2026

HormoneScale is a brand operated by AW Capital Group LLC d/b/a Hormone Scale ("HormoneScale," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, book a call, communicate with us by phone, email, or text message, or otherwise interact with our business.

HormoneScale is a marketing agency and social media management company serving clinics. We do not provide medical care, patient treatment, or healthcare services.

1. Information We Collect

Information you provide directly

  • Name
  • Email address
  • Phone number (mobile)
  • Company or clinic name
  • Website URL
  • City and state
  • Appointment or booking details
  • Information you submit through website forms, Meta lead forms, Calendly, GoHighLevel calendars, surveys, questionnaires, intake forms, or text messages
  • Any other information you choose to provide to us

Information collected automatically

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Session activity
  • Referring URLs
  • Cookies and similar tracking technologies
  • Advertising and analytics data collected through tools such as Meta Pixel and Google Analytics

Communication and interaction data

  • Text message history
  • Phone call logs
  • Call recordings, where permitted by law
  • Email communications
  • Support and inquiry messages

2. How We Collect Information

We may collect information when you:

  • Visit our website
  • Fill out a website contact or booking form
  • Submit a Meta/Facebook/Instagram lead form
  • Schedule a call through our GoHighLevel booking calendar at https://link.gohormonescale.com or a similar scheduling tool
  • Contact us by phone, email, or SMS
  • Interact with our ads, pages, or social media profiles
  • Use our website while cookies, pixels, and analytics tools are active

3. How We Use Information

We may use your information to:

  • Respond to inquiries and communicate with you
  • Provide marketing agency and social media management services
  • Schedule consultations or appointments
  • Send service-related text messages, including appointment confirmations, appointment reminders, and direct responses to service inquiries
  • Send marketing and promotional text messages where you have provided separate, affirmative consent
  • Improve our website, advertising, lead generation, and business operations
  • Analyze campaign performance and website activity
  • Maintain records, troubleshoot issues, and protect against fraud or misuse
  • Comply with legal obligations and enforce our terms

4. SMS Communications

If you provide your mobile phone number and check the corresponding consent checkbox(es) on our website, you agree that HormoneScale may send you recurring SMS and MMS text messages. The two consent paths are independent and presented as two distinct, non-pre-selected checkboxes:

  • Transactional / non-marketing messages: appointment confirmations, appointment reminders, follow-ups on your inquiry, and direct responses to service questions
  • Marketing / promotional messages: special offers, discounts, new service updates, and seasonal promotions (only if you check the marketing checkbox)

Message frequency varies based on your interactions with our service, and typically averages 3 to 5 messages per month.

Message and data rates may apply.

You can opt out at any time by replying STOP. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed.

For help, reply HELP or contact us at team@hormonescale.com.

Consent to receive text messages is not a condition of purchase.

By opting into our SMS services, you represent that you are at least 18 years of age.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies, Pixels, and Analytics

We use cookies, pixels, tags, and similar technologies to operate our website, understand user behavior, measure advertising performance, and improve our marketing efforts. These technologies may collect online identifiers, browser information, device information, and website usage data.

We may use tools and platforms such as:

  • Meta Pixel
  • Google Analytics
  • GoHighLevel and other CRM, scheduling, and form tools
  • Automation, hosting, and communications tools
  • Messaging and SMS delivery providers

You can adjust certain cookie settings in your browser. Some features of our website may not function properly if cookies are disabled.

6. How We Share Information

We may share information:

  • With service providers and vendors that help us operate our business
  • With analytics and advertising partners to measure and improve marketing performance (cookie/device-level identifiers only — not mobile numbers or SMS consent)
  • With communication, scheduling, automation, hosting, or support providers (subcontractors) acting on our behalf
  • If required by law, subpoena, court order, or legal process
  • To protect our rights, users, systems, or business
  • In connection with a business transaction such as a merger, acquisition, or asset sale

We do not sell, rent, lease, or trade personal information.

The "no third-party sharing" restriction described in Section 4 applies specifically and exclusively to mobile phone numbers and SMS opt-in consent data. Mobile phone numbers and SMS opt-in consent are never shared with third parties or affiliates for marketing or promotional purposes, and are used solely by HormoneScale to deliver the messages you have consented to receive.

When we use advertising and analytics technologies, certain online identifiers and usage data (such as cookies, device IDs, and browsing activity — not mobile numbers or SMS consent) may be disclosed to advertising or analytics partners for measurement and marketing purposes. Depending on the law that applies to you, this type of activity may be treated as "sharing" for targeted advertising.

7. Data Retention

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These safeguards include the use of SSL/TLS encryption for form submissions and data in transit, access controls, and limiting access to personal information to authorized personnel and service providers with a legitimate business need.

No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

9. Your Choices and Rights

Depending on your location and applicable law, you may have rights to:

  • request access to certain personal information we hold about you
  • request deletion of personal information
  • request correction of inaccurate personal information
  • opt out of certain marketing communications
  • limit or object to certain uses of personal information

To make a privacy request, contact us at team@hormonescale.com.

10. Marketing Communications

You may opt out of marketing emails by using the unsubscribe link in the message, where applicable. You may opt out of marketing or transactional text messages by replying STOP at any time.

Even if you opt out of marketing communications, we may still send non-promotional service-related messages where permitted (for example, appointment confirmations you have specifically requested).

11. Children's Privacy

Our website and services are intended for adults age 18 and older. By opting into our SMS services, you represent that you are at least 18 years of age.

This website is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information promptly. If you believe a child under 13 has provided personal information to us, please contact us at team@hormonescale.com.

12. U.S.-Only Services

HormoneScale operates in the United States only. Our services are intended for users located in the U.S.

13. Third-Party Links and Services

Our website and communications may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices of those third parties.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version with a revised "Last Updated" date. Continued use of our website or services after an update means you accept the revised policy.

15. Contact Us

HormoneScale
AW Capital Group LLC d/b/a Hormone Scale
8417 Bamboo Rd, Fort Myers, FL 33967
Phone: +1 402-507-8178
Email: team@hormonescale.com
AW Capital Group LLC d/b/a Hormone Scale
8417 Bamboo Rd, Fort Myers, FL 33967
Phone: +1 402-507-8178 · Email: team@hormonescale.com
© 2026 HormoneScale. All rights reserved.
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